PRIVACY POLICY

The protection of Personal Data is important to Shield. We are committed to protecting your information and acting in accordance with your rights and privacy laws. Do read this Notice with care. It provides important information about how we use personal data and explains your legal rights.

In this notice, where we say ‘you’ or ‘your’, this means either you, any authorised person acting on your behalf or any beneficiaries and other individuals in your household or organisation. Where we say ‘we’, ‘us’ or ‘our’, this means NorthPoint Fire & Security Ltd.

Collection of your information and how we use it

The data we collect varies depending on how you use our services. The personal data we collect or have about you will either be provided by you directly, come from third parties or will be collected from your activity on our website and use of our services.

1. MARKETING

We collect and process the following information about you:

• Your personal details such as your name, home address, telephone number, email address, country of residence

We use your information for the following purpose:

• We use your personal data to send you marketing communication about our security products and services. This may be in the form of email, post, SMS, telephone or targeted online advertising.

• Where we have your contact details because we have recently provided you with our products and services, we will be in contacting regarding similar products or services (including special offers and discounts) unless you have asked us to stop sending you our marketing material or opted out from our electronic marketing communications. You will be given the opportunity of opting out from our electronic marketing communications each time you receive marketing material with details of similar products and services from us. You can also send us an email asking us to stop sending you our marketing material or opt out from our electronic marketing communications at any time.

The email address for this is: sales@northpointfire.co.uk

• We may use your personal data to send you a survey to improve our services and/or market research purpose. You always have a choice about whether to take part in our market research.

Our use of your information as described above is permitted by applicable privacy laws. In most cases our processing of your personal data for marketing is based on our legitimate interest, although in some cases (such as when required by law) it may be based on your consent.

2. ONLINE QUOTE QUESTIONNAIRE

We collect and process the following information about you:

• Your name, postcode, telephone number and email address.

We use your information for the following purpose:

We only use your information to provide you with a quote or to contact you to arrange a survey with one of our NorthPoint Fire & Security Experts. This will be done either by telephone, site visit or through the online questionnaire.

Our use of your information as described above is permitted by applicable privacy laws. Our processing of your personal data for providing you with a quote is based on the legal basis of pre-contract.

3. SIGN UP TO OUR SERVICE

We collect and process the following information about you:

Your name, home address, contact numbers, email address and payment details.

We will also collect from you the contact details of your emergency contacts (Keyholders). This will include their name, mobile number and email address. Emergency contact persons may be your partner, family members, neighbours or friends.

We use your information for the following purpose:

• We use your information for contracting, delivery of service, installation of your alarm and preferred surveillance system and administrative processes (including billing and collection, hardware and software upgrades, credit checks, technical support, maintenance). Our processing is permitted by applicable privacy laws and in all instances the processing of your personal data is based on the legal basis of contract (our contractual obligation to provide you with monitoring and maintenance services).

• We will contact your emergency contacts to provide them with initial training and awareness, after that we will contact your emergency contact details in such cases as if your alarm is triggered and we cannot reach you. If you provide us with personal data relating to such people, you represent to us that you have informed them that we will use their personal data for the purposes of having them as your emergency contact, and that it is in your and our legitimate interest for us to process their personal data to the extent permitted by and in compliance with the terms of this legal notice. After collecting your emergency contacts personal data and unless they already have the information about how we process their data, we will contact them and provide them with our legal notice.

Our use of your information as described above is permitted by applicable privacy laws. Our processing of your personal data is based on the legal basis pre-contract and partly on your and our legitimate interest.

4. FROM YOUR USE OF OUR WEBSITE

Please see our Cookie Notice for more information about what Personal Data we collect from you when you visit our website.

5. FROM YOUR USE OF OUR SERVICES

We collect and process the following information about you:

Your name, home address, contact numbers, email address, emergency contacts, payment details, alarm and response events, audio, video (live feeds and recordings) and contract identification numbers.

We use your information for the following purpose:

• Communication: We will communicate with you over the phone, by email and/or by post for service and maintenance purposes or in the event of an alarm trigger. Phone calls may be recorded and stored on a secure third-party database for documentation, quality and/or training purposes.

We may use (aggregated) customer data for the purpose of further development of our products and services (including installation, maintenance and monitoring), optimise our product portfolio and for marketing activities for future customers.

Our processing is permitted by applicable privacy laws and in all instances the processing of your personal data is based on the legal basis of contract (our contractual obligation to provide you with surveillance and monitoring services) and in some cases e), f) it is (partly) based on our legitimate interest and/ or your consent (e)

Disclosure of your information

We do not sell your information to third parties. We may, however, share it with other NorthPoint Fire & Security Group Companies in the context of the provision of our products and services. As our activities require the skills and resources of other companies, we will further need to share your information with the selected recipients, listed below, in order to perform these activities. These companies will have similar legal obligations to us with regards to safeguarding your information. Alternatively, we will remain responsible to you for what they do with your information. The categories of recipients we share your information with include:

*Please note the list is not exhaustive and can vary over time

Customer support and marketing providers including Activcampaign, wix who we use to assist us with providing you with our forms and emails, and getting in touch with you.

Payment services providers including GoCardless, who we use to process your installation and service payments.

Financial services providers including xero, credit collection agencies & credit scoring agencies to whom we may request credit history checks and assign claims derived from the contract with you, e.g. in the event of failure of timely payment for products and services.

Alarm Monitoring companies including EMCS, who we use to monitor the status of your alarm.

The police if it is apparent that a crime is being committed or if you have a Police Response service.

Analytics and search engine providers including Google Analytics that assist us in the improvement and optimisation of the website.

If we or substantially all of our assets are acquired by a third party, then your information will be transferred to the new owner. The new owner will be subject to the same laws concerning your information as we are.

If we sell any business or assets to a third party, in which case we will disclose your data to the prospective buyer of such business or assets.

Transfers of your information abroad

We store your information within the European Economic Area (EEA) or countries that have an adequate level of data protection.

Where we share your information with companies based outside (i) the EEA or (ii) countries with an adequate level of data protection, we contractually require these companies to handle your information on a similar basis to us. In those cases, we will ensure that the transferred information is protected. Further details of any transfer including copies of any data transfer agreements we use are available from us on request.

Third Parties

To the extent that the installation and provision of our products and services in your premises as a customer may involve the processing of personal data of other third parties (such as visitors or family members) you may be obligated to notify them of our processing of personal data.

Retention of your information

We will keep your personal data to use it for the purposes listed in this notice. In some circumstances when you opt-out of marketing, we may supress your information so that we know not to contact you in the future.

When we no longer need your personal data, we will securely dispose of it in accordance with our Data Retention Policy.

Your rights

You have a number of rights in relation to your personal data. You have the right to access your data, correct any mistakes in our files, the right to have your personal data erased and to restrict or object to processing. You also have the right to withdraw your consent, opt-out of receiving future marketing, and in some circumstances, you have the right to have your information transferred to you or a third party, and the right to object to profiling and automated decision making.

Contact and Complaints

The primary point of contact for all issues from this notice is our Data Protection Officer. The Data Protection Officer can be contacted in the following way:

FTAO Data Protection Officer

sales@northpointfire.co.uk

If you have a complaint or concern about how we use your personal data, please contact us in the first instance and we will attempt to resolve the issue as soon as possible.

Status of this legal notice

The Privacy Notice was updated in September 2020. We reserve the right to amend it from time to time.